Overview

Muulla is customer engagement platform integrating advertising, voucher delivery, social network advocacy, loyalty and payment into a single, branded mobile client-server application.

The Muulla platform has a number of core technology components that work together in providing a valuable service offering to various value-chain participants. At a very high level, these technology nodes include:

Loyalty
Ordering
Adverts
Coupons
iBeacons
Payment
Reporting

The Mechanics

So how does it work? How will Muulla help deepen customers' engagement with your brand?

Muulla will be adapted and branded to your required look-and-feel. The solution is a fully hosted, maintained and backed-up cloud service securely accessible to merchant partners.

Each merchant on the Muulla platform is set up with the following tools:

Online CMS
iPHONE APP
Android App

Online CMS

On completion of an account setup, you may login to the Online Content Management System and manage and review all app content plus reports.

Muulla's cloud-based CMS allows you to manage your platform securely online, anytime, anywhere.

  • Configure and publish adverts to the app
  • Manage voucher campaigns
  • View real-time reports
  • Add and manage ordering menus

iOS and Android apps

The mobile app tasks of design, development, testing, sign-submission (where applicable) and deployment are all included as a part of the Muulla managed service.

Muulla is an affordable, valuable, leveraged, quickly deployable, multi-functional customer engagement tool assisting retailers to sell more, to more customers, more often.

The Digital Wallet

The solution space of mobile loyalty, adverts and payment is often referred to in commercial terms as the ‘digital wallet,’ but what exactly is a ‘digital wallet?’

Definition

"A wallet... is a small, flat case that is used to carry personal items such as cash, credit cards, identification documents, photographs, gift cards, business cards and other paper or laminated cards. Wallets are… pocket-sized but not always foldable."

[Wikipedia ]

Approach

A 'digital wallet' is not a singular technology but the combination of three interactive components:

  1. The device (mobile hardware)
  2. The system (infrastructure)
  3. The software (applications)
Ownership

A person’s wallet is personal and private. In our day-to-day lives, most people transact in some way with the content of their 'wallet'.

This may be payment of a bill using a credit card, swiping a loyalty card to earn points or showing a driver’s license to confirm identity.

With this understanding, given the above definitions and considering our typical daily usage and capabilities of the smartphone, it is our view that the mobile smartphone device itself is the core component of the new age 'digital wallet' and not any one single application that resides on-device.

Somewhat coincidental is that the smartphone is almost perfectly described by the ‘wallet’ definition:

  • It is small and flat
  • It carries personal items
  • It is pocket-sized, but not foldable… yet!

If the mobile device is thought of as the digital wallet, then anything that goes into that device can be likened to the contents that would go into a leather wallet, e.g. loyalty cards, credit cards, IDs, etc.

Muulla is one such item that goes into this 'wallet'. It is a branded, mobile app that allows various customer-retailer interactions to enhance engagement and convenience, promote transaction efficiency and encourage customer loyalty.